This category recognises initiatives which encourage production and broadcast of appropriate online, TV and radio products against racism and extremism as well as strengthen training and education in community media. E-news, journalism and entertainment projects that strongly encourage alternative voices and use of alternative media should apply for this category. Initiatives that expand traditional media into new media and leverage technology as a medium to reach larger masses, offering content in local languages and through various forms of electronic and digital media will also be considered for recognition under this category.
The category also recognises innovative projects in the field of creative content development for entertainment and infotainment and will encourage innovations that support digitalized entertainment (like games).